Travel Business Names

A Simple Guide to Choosing the Best Travel Business Names

The travel industry is at its core an industry that works to spread happiness. They offer vacations, package deals, best prices on different modes of transport, and other services that make people happy. A good travel business name, therefore, should embody the role of the company. It should be joyful, leisurely, and humorous. A good travel business name is one that sounds familiar to people, even when they are hearing it for the first time.

A typical mistake that travel businesses make when choosing a name for their company is going for a synthetic (made up) name. Synthetic names are great if you have a huge marketing budget, which you can use to turn your made up brand name into a household name. Most businesses don’t have that kind of budget. So, what do you do? You use a name that sounds so familiar that it manages to get instant brand recognition. Your audience should be able to easily associate your brand name with your business.
Familiarity is a beautiful thing. Your audience doesn’t have to necessarily know the words. They should be able to easily relate the words to something they already know. That gives you a lot of room for creativity.

And yes, you will have to be extremely imaginative if you want to capture the attention of your audience. Take a phrase, a reference, or something similar that is already part of the popular culture. Use creative play of words, and introduce a “travel” element to it. That’s a guaranteed way to get stuck in the minds of your audience. It should be something like Far Trek Flights, Fantastic Tours, etc.

Once you like a particular name, check whether a .com name is available for it. When it comes to business, there is no substitute for a .com domain. Even search engines rate .com domains higher. Then, inquire whether any other company has a trademark for your business name, so that you don’t have to deal with infringement lawsuits later.

Finally, your name should be easily pronounceable for your audience. Word of mouth continues to be the most potent form of advertising. If your audience goes all “you should really check this travel service. Its name is …err…err..” then you have lost precious customers. So, make it simple and easy to pronounce.

If you are wondering how in the world you are going to find a good name that comes with all these advantages, well, wonder no more. We just happen to be the experts in helping businesses like you find great names. We regularly test new names by sharing them with our standard group of users. Then, we select the names that get rave reviews from them. Just check out the names we have on sale for you. You will easily find a dream name for your travel business.