When and Why To Change A Brand Name

Do you know this multi-billion dollar company called BackRub? You probably don’t. It is also very possible that it would have never become a multi-billion dollar company had it stuck to the name BackRub. Do you know this company? You may recognize it today by the name of “Google”. That’s right! Google was called BackRub […]

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When Is a Business Name Too Similar To Another?

Similar business names can spell havoc for the profits of a company. It is highly unlikely that you will be able to take advantage of a company named similar to your company. However, it is quite likely that your customers will stay away from your company if they have had a bad experience with a […]

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Why a Brand Name Cannot Be Patented

To find a brand name that suits your offering and is in tune with your business is not easy. You have to put in a serious amount of thought, lots of time, and great effort to find the one that clicks. Once you have found that one name, you have to protect it. If you […]

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How Does A Brand Name Influence Consumers?

Brands have taken over the world completely. They are everywhere – on your television, in your app, on billboards, at bus stops, and so on. Companies are sponsoring events, conducting workshops, telling you a story, and spending millions of dollars, just so that you remember their logos. They are doing all of this because brands […]

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Brandbucket Alternative

Brandbucket Alternative Finding a company name is not an easy task. If you have tried to find some help outside, you might have stumbled across BrandBucket which offers thousands of brand names for you to choose from. But, have you ever tried to find a needle in a haystack? It’s tough, and that is what […]

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7 Naming Mistakes To Avoid

#1 Being too literal and descriptive in your naming strategy. One of the more common mistakes that a startup can make is thinking that no one will understand your business if it’s not literally spelled out. Wholesale food supplies company might sound like a great idea, but companies often evolve as time goes by to […]

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50+ Startup Resources In The Triangle

Raleigh Incubators / Accelerators Audacity Factory  Innovators Program NCSU Tech Incubator The Pinkubator A startup Space for Women Entrepreneurs in North Hills Think House Fundraising Wolfpack Investor Network Free Resources Raleigh Economic Development  Free Startup Resources by the city of Raleigh Raleigh Score Free Mentoring Services Small Business and Technology Development Center (SBTDC) Shaw Innovation  & Entrepreneurship Center […]

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