When Is a Business Name Too Similar To Another?


Similar business names can spell havoc for the profits of a company. It is highly unlikely that you will be able to take advantage of a company named similar to your company. However, it is quite likely that your customers will stay away from your company if they have had a bad experience with a company named similar to yours. But, even if you do not take into account the customer side of the things, it is essential for you to consider the legal aspects of giving your company a similar name as another company.

The first rule of naming your company is to find if another business is named similar to yours in your industry. For instance, if another company thinks of naming their electronics company Apple, then they are only days away from getting a call from Tim Cook’s lawyers. However, if a juice stand is named Apply Juice Store, then Apple Inc. will hardly have a problem with it. So, you can keep a similar name if the two companies are working in entirely different industries. Even laws protecting intellectual property rights allow it. However, you are better off coming up with a new name for your company, because you never know where business expansions will take you.

A business name is considered too similar to another if it is just a plural of another company’s name. There is already a company named Samsung. So, if you name your company Samsungs, you are just asking for the electronics giant to send you a legal notice. While you are at it, stay away from variations like Sam Sung, Sam.Sung, Sam-Sung, Sam’Sung, Sam!Sung, and so on. In the eyes of the law, it is still the same name if you are putting a “The”, “and”, “plus”, and “at” in front of an existing business name. Prefixing or suffixing a number, name, or a special character does not make a name different.

If you do not want your trademark application to be rejected, then make sure that you pick a name that is not inspired by any other company. Brainstorm your options and then proceed for trademark protection. You have to understand that trademarking is expensive business. So, you should make sure that you have everything in order before applying for it.

If you are searching for unique company names, you can find industry-wise names at <Insert Company Name>. All our names have .com domains available and are not same or even similar to any existing business names. These names will definitely protect your business interests, while making them stand out.